For example, LinkedIn is more professional and polished, while TikTok is more lo-fi and casual. However, regardless of the platform, your social content should still look and feel like you. Your social media brand voice distinguishes your brand from your competitors and builds familiarity. Like any other part of your brand, consistency is important across all mediums. For instance, if you’re funny and humorous on Facebook but all your YouTube videos are serious and straight-laced, it sends a mixed message. Brands with more common names must prepare for scenarios where your company name isn’t available.

 

Those kinds of updates can impact what your ideal social media policy looks like. Social media can turbocharge your company’s growth, propelling your brand into new opportunities. But when employees post without guardrails, it’s HR that ends up playing firefighter. Mixed messages, missteps, and a platform that creates headaches instead of momentum. Companies often define social media as including forums, wikis, blogs and professional networking services, such as LinkedIn.

 

#2: Conduct Audience Research

 

Your CEO, whose LinkedIn profile lists her as the company’s leader, should be held to a different standard than the private Instagram of a cashier. Dell’s social media policy is digestible, yet still meets the requirements of the company’s needs. Your social media crisis plan should align with your social media policy. For example, the policy can designate which teams are responsible for handling a PR crisis. Consult with your legal counsel and outline a list of do’s and don’ts for the company to follow. These rules of thumb will help ensure the organization and contractors are compliant with laws, reducing the risk of legal action against the company.

 

Anti-harassment Policy

 

From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Like many other post-secondary institutions, the University of Northern Georgia notes that its social media guidelines apply both to employees and to students. On the flip side, it’s important to define your policy for dealing with trolls or bullies. In any case, clarify whether and how employees can respond to negative feedback about your brand on social media. Whether or not you use social media at the corporate level, your employees are certainly using social in their private lives. Measure how many employees are sharing company content or contributing to advocacy campaigns.

 

Not just because it has great content, but because they added a design element to the guide. It reads more like an infographic than the policies of other companies. In addition to this reminder, I like that Best Buy respectfully addresses hateful comments and posts. People can get caught up with their First Amendment rights, believing it gives them the right to say whatever they want without consequence.

 

Social Media Guidelines For Public And Academic Libraries

 

The guidelines should include a consistent brand tone that must be employed by your team members to appeal to your audience. You need to determine your brand voice and ensure that it aligns perfectly with your company’s values. Hence, you need to craft an outline for social media usage guidelines that are strictly followed by your employees.